Co-founder Jason, a veggie since the age of 6, could never find a plant-based ingredient that wasn’t a processed meat mimic, and that made a change from tofu.

Co-founder Simon, a gut health obsessive, was forever thinking about how to get a bigger variety of plants and fibre into his diet.

Together, with lots of help along they way, they created Oh So Wholesome for the millions of people who want to eat more plants.